Customer loyalty in the banking market is fragmenting. Big banks are suffering “silent attrition” as customers build secondary relationships and use products from multiple companies. The focus is shifting to how firms can delight customers in order to create stickiness, wider product use and advocacy. Personalisation is the goal and speed of experimentation is the new battleground of competition.
Digital channels are the tip of the iceberg and, as digital experience engineers, Aspire brings the whole personalisation tech stack together, under the water and above.
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