How Aspire Systems Transformed Fuel Pricing for a Leading U.S. Convenience Chain with Smart Automation

by Oracle Retail Solutions

The High-Stakes World of Fuel Retail

In the fast-moving world of convenience stores, speed is everything. Prices fluctuate constantly, competition is relentless, and even a minor delay can lead to lost revenue. For fuel retailers, the stakes are even higher—one misstep, and customers simply drive to the next station

The Challenge: A Pricing System Stuck in Manual Mode

One of the largest convenience store chains in the Midwest US, with over 2,400 stores in 16 states, faced a logistical bottleneck firsthand. Their pricing operations were bogged down by manual, time-consuming processes. Store managers had to verify prices manually, leading to delays. Nearly 40% of pricing interventions stemmed from system inefficiencies. Pump outages created mismatched prices, frustrating customers and pushing them toward competitors.

The result? Slower operations, lost revenue, and mounting inefficiencies. To break free from this cycle, the company turned to Aspire Systems. By automating key processes, Aspire streamlined operations, eliminated tedious tasks, and restored pricing accuracy. The transformation was game-changing.

How Aspire Systems Transformed the Game?

Aspire Systems redefined fuel pricing by automating processes, ensuring faster, smarter, and precise price adjustments. Our solution automated key tasks like troubleshooting, warm restarts, and price updates. It also handled acknowledgements, Service Now ticket management, and duplicate ticket checks, eliminating inefficiencies and reducing operational delays.

Rather than applying generic fixes, the solution prioritized high-impact price mismatches, ensuring that stores facing the most significant discrepancies were addressed first. This optimized resource allocation and minimized financial losses.

But automation alone wasn’t enough. A dedicated manual team worked alongside the system, following a structured Standard Operating Procedure (SOP) to handle complex cases beyond automation’s reach.

By leveraging NCR (National Cash Register) POS and Price Advantage Store Software, Aspire Systems delivered a seamless and scalable solution, ensuring real-time pricing updates with fewer disruptions and a competitive edge in the fuel retail market.

Key Benefits of Automation

Our automation played a crucial role in accelerating price correction and eliminating inefficiencies

Here’s what we achieved:

  • Reduced price correction time from six hours to just 45 minutes per store
  • Minimized financial losses by 30–40% through optimized pricing interventions
  • Optimized fuel price accuracy, preventing revenue leakage and improving customer satisfaction
  • Prevented duplicate tickets by introducing clear Standard Operating Procedures (SOPs) and knowledge articles
  • Ensured continuous operations with a hybrid model of automation and human intervention

With this combined approach, fuel price inaccuracies were fixed within 45 to 50 minutes, reducing financial losses and significantly boosting profitability

Conclusion: A New Era in Fuel Pricing

In fuel retail, precision and speed determine success. A single pricing error can lead to lost revenue and dissatisfied customers. Aspire Systems leveraged this opportunity,proving that the right blend of automation and strategic intervention can transform even the most complex processes into a seamless, efficient operation.

By automating critical processes, prioritizing high-impact discrepancies, and integrating a dedicated support team, Aspire Systems didn’t just fix a problem—they redefined how fuel pricing should work.

The result? Faster resolutions, fewer losses, and a pricing strategy that keeps retailers ahead of the competition.

Still Stuck in Manual Pricing? Let’s Change That!

Discover how Aspire Systems transformed fuel pricing for 2,400+ stores. Read the full case study now or Contact us to start your automation journey today.

Shraddha.Banerjee
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