Tick the right technology boxes for location based marketing – RFID Vs Beacons Vs Geo Fencing
“Most brands and marketers only utilize 15% of technologies and capabilities they are already paying for, so the focus should…
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Author: shreyasee.ghosh
Behind the New Era of Experiential Retail: 5 Key Technologies to Watch Out For in 2018
Shopping is not merely spending money on things at a store anymore, it’s an experience. Customers now don’t just want…
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Empowered Commerce: Oracle Retail V16 New features in Merchandize and planning solutions
Empowering the business comes with fueling the operations the right way, which in turn enables retailers to cater to the…
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How Retailers Can Use Customer Sentiment Analytics to Build Customer Loyalty
“Opposite of love is not hate, it’s indifference.” –Elie Wiesel, Nobel laureate. Many a time while planning strategies for customer…
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Retail Innovator Trends ahead of the 2017 Holiday Sales Forecast
Retailers rejoice! The holiday season is here! And guess what? According to industry experts, people are going to spend more…
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Migrate faster to the Oracle Retail V16 Xstore POS with our integration solution
IHL research and advisory firm recently named Oracle Retail Xstore Point-of-Service offering—the top overall provider for both types of retailers…
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What does Big Data and Sherlock Holmes have in common?
What’s common between a Great Detective’s work and Big Data Analytics? They both find insights from enormous amounts of accumulated…
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Testing Trendsetters at STARWEST 2017
Bring out the best of your testing capabilities and flaunt them on this year’s biggest testing ramp- the STARWEST 2017,…
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The Top 4 Game Changing Challenges for Banks in UAE
Digital transformation of a country or region is marked by the dynamic psychograph of the populace in tandem with the…
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Top Customer Service Management Trends 2017
“Empowered customers are on the move: 40% of consumers have a high willingness and ability to shift spend, with an…
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Big Data Discovery leads to Smarter Conversational Systems
Making data discovery more personal “By 2020, the average person will have more conversations with bots than with their spouse.”…
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Improving Cross-Channel Inventory Visibility with PRIOS (Grocery)
Smart shelves, digital signage, smart apps- Omni channel retail has come a long way following the road to digital retail…
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Real-time Personalized Recommendations: Retail use-case
“No!” “For the hundredth time! No!” Paul yelled as he slammed his laptop shut. All the websites he visited were…
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Marketing Analytics Trends for 2017
Digital has been revolutionizing marketing in a never seen before way. Marketing is about strategic selling, getting your things to…
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Big Data Myth: Big Data is for Big Companies
Big data’s ‘big’ is misleading. Just like being a big man doesn’t always mean you’re a wrestler, same way big…
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Smart Marketers encashing on the rise of Explanatory Analytics
Sometime ago Whole Foods, an American supermarket chain formulated a marketing strategy targeting the millennial customers. They planned to launch…
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Building your Data Lake- A modernized approach to compliance and security
Your bank or financial institution is not restricted to just files and records. Your data has spread out in the…
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Personalization- Right promotions at the right time to the right place
Rebecca likes a shoulder bag at an online store. They are giving a discount also. It fits her budget and…
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Top 5 trends in Big Data affecting Banking & Financial Services organizations
Information in the BFSI sector is like the menu card of a multi-cuisine restaurant. All kinds of data on a…
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Desktop as a Service: Deploy and get working!
System admin Richard walks into the office one fine morning to learn that 10 people have joined on the same…
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